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USGA Names Wightman Managing Director, Communications
(Far Hills, NJ, DECEMBER 17, 2007)
-- Following a comprehensive national search, the United States Golf
Association has named Christopher P. Wightman to the position of
Managing Director, Communications. In this newly-created position,
Wightman will oversee all communication functions and work across the
organization to integrate the growing initiatives of the USGA.
“The addition of Chris,
with his talents and experience, will help the USGA in identifying and
presenting new, creative approaches to our programs and services,”
said USGA Executive Director, David Fay.
With 25 years of media
expertise, Wightman brings the USGA a diverse and sophisticated
background in publishing, broadcast, digital media, marketing and
media relations. Wightman recently completed five years as Publisher
of GOLF Magazine, one of the largest media companies serving
the golf category.
“Our communication
efforts at the USGA are expanding rapidly and Chris has a unique blend
of communications, marketing and business skills that will help take
our efforts to new and diverse venues," USGA Chief Business Officer
Peter Bevacqua said. "As we continue to transform our approach to
communications, public relations, branding and other related
initiatives, his leadership and strategic guidance will be critical.
Chris is exactly what we need and we are confident that his knowledge
of the game, business acumen and rich professional experiences will
help improve our approach to everything we do throughout the game of
golf.”
Wightman is the latest
addition to a new-look, multi-talented business and
communications staff at the USGA. With Bevacqua leading the effort,
Wightman joins a team that also includes newcomer Alex Withers, the
USGA's recently appointed Director of New Media, and Barry Hyde, the
Chief Marketing Officer.
As Publisher of GOLF
Magazine, Wightman provided business leadership, worked with
Fortune 500 brands and directed a 40-person advertising sales and
marketing staff that generated record results in annual revenue.
During his tenure, GOLF Magazine acquired and integrated
Golf.com, launched GOLF Magazine Living and produced a reality
television show that combined magazine, online, TV and nationwide
events.
“My past 15 years serving
the golf market gives me an important level of confidence as I join
one of the most trusted brands in the world of sports,” said
Wightman. “To be part of the team that is driving the evolution of
this historical organization and to build out dynamic new paths to its
future success provides an inspirational challenge. And, as a
life-long golfer, I am honored to be given the chance to enhance the
incredible reputation of the USGA.”
Prior to leading Golf
Magazine, Wightman worked for several years at Golf Digest,
where he served as Vice President-National Sales Director. During that
time, he worked closely at the intersection of the golf,
communications and business worlds – developing an expertise in
the golf industry that is well known and well regarded.
In addition to his long
record of success in the golf industry, Wightman brings a set of
experiences from outside the game that will benefit the USGA. He
learned the broadcast trade during his stint with top cable network
MTV, and focused heavily on the business markets at Chief Executive
Magazine and MONY Financial Services. Wightman began his
career as a sports reporter, writing for newspapers in Pennsylvania.
Wightman graduated from
Penn State University with a degree in Journalism and was the winner
of the Lawrence G. Foster Journalism Scholarship.
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contributed to Hometown Golf |
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